About Us


Sunil Prakash Financial Services Limited was established in 2011 after Sunil left the corporate world of Finance and ventured on his own business. It would have been easy to purchase a franchised finance business however as the saying goes reputation cannot be bought – it is earned.

Our business focuses on forging long-term relationships with clients, with experience gained during Sunil’s time working for New Zealand's largest bank in Asset management, Business Banking, Financial adviser and Business Risk Adviser.

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Years of Experience
Cups of Coffee
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Happy Clients


Operating out of West Auckland, business caters for clients New Zealand wide. With technological advancement, business has been able to expand out of Auckland. Our clients are first home buyers, businesses, property developers/investors as well as working professionals. On 15/3/2021, the business was granted a transitional licence to operate as a financial service provider.

We are now working towards obtaining a full licence.

Our dealer group is New Zealand Financial Services Group, who provides us with technology, quality assurance as well as other operating support.


The advice we provide is independently audited to ensure the clients interest is protected at all times and you are receiving the best advice.

We welcome you to have a chat with us for your finance and insurance needs and discover the experience.

Our motto is simple

we help people with financial literacy so they can make informed financial decisions.